It starts with a bird. The name is the Finnish word for a forest bird of the north, and the company took it for a group of winter properties in the fell village rather than naming them after the village itself, so a creature of the pine woods ended up over several doors.
The word itself is a bird name in everyday Finnish, used by anyone who walks in these forests and long before any hotel used it. There is no hidden second meaning we could find, and none is needed. What the bird meant to whoever chose it is not stated in the material we opened.
On the ground it is a winter address above all, since the village works to a snow season, and the bird's name is used for several separate houses at once. Asking for it by name in the village gets you a question in return: which one.
Worth knowing before you write to them: this is a winter site, and the name covers several separate houses.
Source opened · December 2027
Kuukkeli Hotels
Saariselkä, Finland